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ahmadizza / Clustering-MixITup-Customer-Segmentation-Using-Loyalty-Data

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Customer segmentation analysis for MixITup using demographic, behavioral, and preference data. Includes preprocessing, exploratory data analysis, standardization, categorical encoding, clustering using K-Means++ and K-Medoids, and strategic marketing recommendations based on customer profiles.

data-mining clustering k-means k-medoids customer-segmentation marketing-analytics consumer-behavior mixltup
  • Updated Nov 25, 2025
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