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consumer-behavior

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A data analysis project exploring consumer behavior and sales trends through EDA using Python. Includes visualizations and insights derived from retail shopping data.

  • Updated Jul 17, 2025
  • Jupyter Notebook

Career Foundry data analytics project to provide a client recommendations on a marketing strategy. Jupyter notebooks include cleaning and merging data along with creating new columns to offer the best understanding of consumers' interactions with products.

  • Updated Aug 18, 2023
  • Jupyter Notebook

Smartphone Purchase Prediction Dashboard - An interactive web application for predicting and analyzing smartphone purchase behavior.

  • Updated Nov 7, 2025
  • Jupyter Notebook

Customer segmentation analysis for MixITup using demographic, behavioral, and preference data. Includes preprocessing, exploratory data analysis, standardization, categorical encoding, clustering using K-Means++ and K-Medoids, and strategic marketing recommendations based on customer profiles.

  • Updated Nov 25, 2025
  • Jupyter Notebook

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