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rfm-model

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rajab-bett-analytics / Ecommerce-RFM-analysis

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RFM-based customer segmentation analysis for an e-commerce dataset. Includes data cleaning, exploratory analysis, Recency-Frequency-Monetary scoring, segment classification, visual dashboards, and strategic business insights. Designed to identify high-value customers and guide targeted marketing actions

python exploratory-data-analysis data-visualization data-analysis matplotlib data-preprocessing predictive-analytics case-study customer-behavior business-analytics transaction-data ecommerce-data customer-segmentation marketing-analytics rfm-analysis customer-analytics retention-analysis rfm-model
  • Updated Nov 27, 2025
  • Python

awinardi1004 / customer-segmentation-RFM

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Customer segmentation project using RFM analysis to classify customers based on recency, frequency, and monetary value. This notebook cleans transactional data, calculates RFM scores, assigns customer segments, and visualizes behavior patterns to support targeted marketing and retention strategies.

python business-intelligence customer-insights data-analysis customer-segmentation rfm-analysis rfm-model
  • Updated Nov 26, 2025
  • Jupyter Notebook

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