This project examines cart abandonment trends at MagicMade e- commerce , identifying revenue loss, customer behavior, and optimization strategies. It includes key insights, data visualizations, and recommendations to improve checkout experience and boost conversions.

“Hotels generate large volumes of booking data, but without analytics it’s difficult to understand demand patterns, customer behavior, and revenue performance. This project helps hotel management answer key questions like: when customers book, who books, through which channels, and how revenue is impacted.”