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advertising-analytics

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Comprehensive performance marketing optimization strategies covering modern paid advertising, ROI maximization, and campaign optimization methodologies. Maximize marketing performance and profitability.

  • Updated Jul 7, 2025

In this project, a fake advertising dataset is analyzed to predict the likelihood of internet users clicking on an advertisement, utilizing features such as daily time spent on the site, age, area income, daily internet usage, ad topic line, city, gender, country, timestamp, and a binary click indicator.

  • Updated Feb 5, 2026
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