🎯 Retail Leader turned Data Analyst | Based in Ha Noi, Viet Nam
📊 5+ years managing operations in Retail & FMCG | Passionate about data-driven business decisions
💡 Currently transitioning to Data Analytics | Focused on real-world business data-driven mindset
I've always believed that data tells a story — and my mission is to bring those stories to life in ways
that drive business success and customer value. Through hands-on projects, I’m developing dashboards,
predictive models, and customer insights that bridge the gap between data and decision-making.
Now, I'm building my expertise in:
- 📊 Data Visualization with Power BI
- 🐍 Data Analysis with Python & Pandas
- 💾 Database Querying with SQL
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| Project Name | Domain | Stakeholder | Objective / Business Question | Tools Used |
|---|---|---|---|---|
| Customer Segmentation Dashboard | Retail & E-commerce | Marketing Team | How can we group customers by behavior to optimize retention campaigns? | Power BI, DAX |
| Google Analytics SQL Analysis | Digital Marketing | Marketing Analyst | What are the top-performing traffic sources and how can we increase conversions? | SQL, BigQuery |
| Churn Prediction Model | Telecom | Customer Success | Can we predict which customers are likely to leave and take early action? | Python, Scikit-learn |
| Retail Behavior Segmentation (RFM) | Retail | CRM / Loyalty Team | Which customer groups are the most valuable or at-risk based on recent behavior? | Python, Pandas, Seaborn |
I'm proud of my growth from managing retail operations to transforming business insights through data. Whether it's optimizing store performance or analyzing customer behavior, I bring real-world business intuition to every project.
Let’s connect and explore how we can use data to make smarter, faster, and better decisions — together.