First-year PhD student at University of Edinburgh Business School.

Bachelor of Management, Information Systems, from Beihang University, Beijing, China. Master of Management, Management Science and Engineering, from Beihang University, Beijing, China.

I'm doing research on: 🎈Digital Marketing & 💻Information Systems

Research Interests: Influencer Marketing; AI in business research.

Coding: 🤖AI/ML 🐛web scraping 🎥data (pre)process 🎃fun stuff 😍LLM

Publications:

• Han Zhang, Yang Yang, Jichang Zhao, Does game-irrelevant chatting stimulate high-value gifting in live streaming? A session-level perspective, Computers in Human Behavior, Volume 138, 2023, 107467, https://doi.org/10.1016/j.chb.2022.107467.

Google Scholar: https://scholar.google.com/citations?user=xYVzmskAAAAJ&hl=en

Things about me:

1. I play the ukulele (but not very good).
2. I want to make the ultimate video game but so far no luck (I never "have the time").

Happy to chat!