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Create predictive customer segmentation based on product clustering of e-commerce purchases

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Predicting Customer Segment with product and customer clustering

Product and Customer segmentation of eCommerce data

Description

I wrangled, analyzed, and modeled the Online Retail II Dataset (01/12/2009-09/12/2011; link below) to understand product distributions across customers and within their purchased baskets.

The original dataset from the UCI Machine Learning Repository can be found here

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Create predictive customer segmentation based on product clustering of e-commerce purchases

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